Bakoel Ide | social-commerce

In the midst of technological and social media growth, the new trend in marketing is growing rapidly. One of the trends that's getting attention is social commerce. If you're familiar with the term, social commerce refers to the process of buying and selling products directly on social media platforms, without leaving the application behind. For example, consumers can purchase products directly from instagram, ticktock, or facebook by purchasing processes integrated with their social media experience.

With growing social media use and technological progress, social commerce is expected to be one of the key items in the world of sales in 2025. In this article, we will discuss what social commerce is, why this trend is important, and how the brand can use it to enhance sales and the brand awareness.

What is Social Commerce

Social commerce is a shopping hub on a social media platform, whether it's through a feed, a story, or even a live stream. In addition to traditional e-commerce that requires customers to visit specific websites or applications, social commerce makes it easier for customers to purchase products without leaving behind the social media they are currently using. Features such as instagram shopping, shop tytock, and facebook updates are examples of social commerce currently in high use

With social commerce, the shopping experience is smoother and blends with the social media experience. Consumers can find the product through the content they see in the feed, click to look at the product details, and make immediate purchases without having to visit another page.

Why is social commerce important?

1. Increasing use of social media

Almost everyone is now actively using social media, using platforms such as instagram, facebook, ticktock, and others that have billions of active users. According to statista (2024), more than 4.7 billion people worldwide use social media, and the number continues to rise every year. With this enormous number of users, social commerce is giving the brand a huge opportunity to reach out to the consumers in their time space.

2. Enhance the easier and faster experience of shopping

With social commerce, the purchase process becomes faster and easier. Consumers do not have to change applications or open pages to do transactions. They can look at ads, look for products, and buy right away in just a few clicks. According to a report by emarketers (2024), more than 60% of consumers say they prefer to shop live from social media platforms because of this convenience.

3. Reaching out to younger consumers

Young generations, especially genes z and millennial, are familiar with social media and are more likely to purchase the products they see on this platform. Reports from the hootsuite (2024) show that about 70% of genes z and 60% of milenlylyprefer to spend products via social media rather than traditional online shopping sites. It makes social commerce an effective conduit to reach

4. Are more connected with consumers through interesting content

Social commerce gives the brand the opportunity to interact directly with audiences through such compelling content as short videos, live streaming, or stories. For example, brand can use the feature instagram to demonstrate products directly and answer questions from audiences. It creates more interactive and more personal shopping experiences, which can increase the likelihood of purchase. Deloitte (2024) notes that a brand focusing on interactive experiences tends to have a higher conversion rate.

5. Integrate the features of direct payment

Social media platforms now provide a feature of payment that allows customers to purchase products directly from applications, such as instagram checkout or ticktock shops. This feature is particularly advantageous because it reduces the steps needed to complete the transaction, which ultimately increases the sales conversion rate. According to forrester research (2024), over 50% of consumers prefer to shop for products they find on social media because of their easy, quick pausing.

The trend of social commerce to be known in 2025

1. Live Shopping

Live shopping has become a very popular trend in Asia, and it is expected to grow in global markets by 2025. Live shopping features allow the brand to sell the product live through live streaming sessions, where the audience can view the product in real-time and directly buy it at a click. McKinsey (2024) records that more than 60% of southeast Asia's consumers have made live streaming purchases, and this figure is expected to rise even further in 2025.

2. Influence marketing and social commerce

Infludiluted marketing has become a big part of digital marketing strategies, and is now increasingly integrated with social commerce. The brand's growing influence is influence to promote their products through posts that their followers can readily purchase. In 2025, it is thought that the soft influence will increasingly play a crucial role in pushing transactions through social commerce. According to social media today (2024), nearly 40% of the purchases made on social media are encouraged by recommendations of influencer.

3. Augmented reality for social commerce

With ar technology becoming more sophisticated, the brand can offer more aggressive and exciting spending experiences. For example, consumers may try products virtually before buying, such as trying makeup or seeing how a piece of furniture will look in their living room. Business insider (2024) reports that more than 30% of U.S. consumers use ar in their spending experiences, and the trend is expected to increase by 2025.

4. Shopping via tikTok

Tiktok becomes one of the major platforms in the world social commerce. A Tiktok shop feature allows the brand to sell a product directly from the application without leaving the platform. Tiktok (2024) states that more than 70% of the users purchased the product after seeing it at the door, and that shows the enormous potential of social commerce on the platform. Therefore, the brand that wants to reach a young audience needs to use the ticktock shop as an important channel to sell their product.

How Do we make use of social media?

1. Optimize social media profiles for shopping

Make sure your social media profile is ready for social commerce by enabling features like instagram shopping, facebook outlets, and ticktock shops. Do not forget to add a clear product description, high-quality photograph, and easy-to-reach purchase button.

2. Use interesting visual content

Since social media is highly visually based, make sure the content you create is attractive and alluring. Use vivid product photos, demo videos, and stories to draw attention to audiences and direct them to buy products.

3. Use of live stream

Use a live stream feature to introduce the product directly to the audience. This live shopping session provides an opportunity to interact directly with audiences and answer their questions real-time, which can increase sales conversion.

4. Collaboration with dilution

Cooperating with the liquors that suit the brand you could be a very effective way of promoting the product through social commerce. Make sure the watercolor you choose has an appropriate audience and can influence the decision of the purchase.

Conclusion: Social Commerce is The Future of Selling!

Social commerce isa trend that can't be ignored anymore. With ease of shopping directly from the social media platform, social commerce is opening up huge opportunities for the brand that wants to reach wider audiences, especially young, very active consumers on social media. By 2025, more and more brand will use the social commerce to enhance sales and the brand awareness. So if you want your brand to stay relevant and competitive, now's the time to jump into the world social commerce!

Reference

Statista, “Number of social media users worldwide 2024.”
eMarketer, “Social commerce trends in 2024.”
Hootsuite, “Social media trends 2024.”
Deloitte, “Consumer behavior and social commerce 2024.
Forrester Research, “The future of social commerce 2024.”
McKinsey, “Live Shopping: A Trend Gaining Ground in Asia.”
Social Media Today, “Influencer marketing and social commerce 2024.”
Business Insider, “The role of AR in social commerce 2024.”
TikTok, “E-commerce trends on TikTok 2024.”

Blog > Social commerce: new sales trends are compulsory to try

Social commerce: new sales trends are compulsory to try

Blog > Social commerce: new sales trends are compulsory to try

Social commerce: new sales trends are compulsory to try

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